Print proofing in the digital age

There’s no denying we are living in a digital age, and the challenge – one that we’re up for, is keeping up to speed with the ever-changing technology that surrounds us.

With that in mind, we recently armed our account managers with iPads loaded with some nifty programs, taught them how to use them, and sent them back out on the road to show off their skills to our clients.

With the iPads, we are now able to show our clients digital proofs using pixel streaming in high-resolution – face-to-face, rather than sending them compressed, low-resolution PDF files via the Internet. This allows our account managers to annotate printing proofs on the spot, making any changes the client requires in real-time, before immediately passing any feedback through to our team at head office.

This latest initiative saves both on time and resources, whilst giving our clients a truer representation of their particular printing job. It’s a win-win for all concerned!